Companies are shifting their R&D focus to software and services, which now account for almost 60 percent of all innovation spending. The desire to generate added value by embedding services into physical products is driving this change. But the implications are significant for companies not traditionally known for software development. Challenges include fitting software development into traditional R&D programs, finding the right software development talent, and creating and managing a culture suited to fast-moving software development cycles.read more on strategy business >
↧